User Research & Innovation Expert - Ovens - TX-56883207

Midea Group

***Please submit your resume in English***

About Midea:

MAKE YOURSELF AT HOME - With this slogan, Midea Group has been committed to enriching households and people's lives through innovative technologies and products for over 50 years. Through continuous development, Midea Group is now a global leading technology group in consumer electronics and air conditioning, robotics, industrial automation, and logistics. Every day, more than 150,000 employees from over 200 countries develop products and solutions for the world of tomorrow.

We are searching for an experienced User Researcher to join our R&D Center in Stuttgart, Germany.

Position Overview:

To help us achieve our aggressive goals for Europe, the Consumer and Market Insights Specialist will be responsible for spearheading market research, market analysis, and conducting consumer research projects in our home cooking appliances division. Participating in the decision-making and supporting R&D research activities with strong consumer insights, UX/UI analysis tools, and marketing data analytics. Investigating new methods, technologies, and processes to reveal unmet customer needs and be able to translate those needs into product innovation ideas to expand Midea’s product portfolio.

This position requires close collaboration with global teams, and some domestic and international travel would be required. Preferably willing to be based in our headquarters in Foshan, China; based in Germany is also acceptable if willing to travel to China for three months per year.

Your responsibilities:

• Research and understand the market landscape, competitors' advantages/disadvantages, and product offerings to help define specific areas for sales and business growth on ovens.
• Research and identify new product features, cooking trends, and devices desired by consumers to improve and/or facilitate their cooking experience.
• Lead product and consumer research and insights via targeted surveys, and on-site or in-home interviews to search for or validate innovative appliances, solutions, and ideas.
• Close work with R&D Engineering, Marketing, and Sales teams to improve the success of product launches and road maps for different product categories.
• Establish internal procedures and best practices to store and analyze market and customer data.
• Work collaboratively with global and cross-functional teams to align product strategies.
• Review and validate marketing and literature materials (POP, campaigns, Web information, printed U&C Manuals, etc.)

Your Profile:

• Bachelor’s degree in a relevant discipline. Master’s degree preferred.
• At least 5+ years of experience in consumer insights for ovens for the EU market. Preferably with job experience in a market research/consumer insights firm.
• Proficient in quantitative, qualitative, and data analytics tools to translate VOC into innovative products.
• Excellent communication and presentation skills, and ability to collaborate and lead projects throughout different levels of the organization.
• Strong collaborator, working with multi-cultural and remote product development teams.
• Goal-oriented and self-motivated, creative, resourceful, and entrepreneurial mindset.
• Strong coaching skills.

What we offer:

• An international working environment and agile teamwork
• Goal-oriented and collaborative organizational culture
• Flexible working hours with a Hybrid working system
• Various opportunities for further training and career development
• Employee benefit programs (such as lunch benefit, company doctor, pension plan)

Midea Corp, is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.